weDo/ Professional represents natural hair care without compromise: this line of products was developed in cooperation with hairdressers in Germany. It combines vegan and cruelty-free formulas that deliver professional results with an ethical approach to the environment: the ingredients are up to 99.7% of natural origin, depending on the specific product, From murumuru butter to bamboo water, rooibos and macadamia oil - the ingredients stem from ethical sources and provide the hair with shine and suppleness. The collection of hair care products is formulated for various hair care concerns and divided into 3 main categories including creative 2-in-1 products. The formulas are free from sulphates, silicones and artificial dyes. All the product lines are suitable for colour-treated hair and adapted to the individual hair care needs:
Light & Soft: for fine hair types
Moisture & Shine: for normal to damaged hair
Rich & Repair: for thick, unruly or very damaged hair
Responsibility & Packaging Go Hand-in-Hand
The Shampoo Bars are true role models in regard to sustainability. Formulated with pure, natural ingredients housed in minimalistic packaging that reduces plastic waste. The formulas are free from sulphates, silicones and artificial colourants. The practical bars last up to 80 washes - the equivalent of 3 300 ml liquid shampoos. The full product range carries the Cruelty Free International seal of approval.
Together with Plastic Bank, a non-profit organisation from Vancouver, weDo/ Professional takes the eco-friendly concept one step further by collecting 8 plastic bottles from landfills for every weDo/ Professional product sold. Plastic Bank aims to build recycling ecosystems in disadvantaged communities in order to combat plastic pollution in the oceans and decrease high levels of poverty in developing countries.
weDo/ Professional straight from the House of BRIDGERTON
The BRIGDERTON star, Phoebe Dynevor, is weDo/ Professional's first-ever Advocate for Positive Change. ‘It’s more than a brand, it’s a mindset; a call to action; a community. Using products which are made with natural ingredients is a game-changer. And what I love about weDo/ is that they have managed to make great impact go hand in hand with strong product performance. That’s a win-win” - Phoebe Dynevor
weDo/ Professional products are simply the best solution for sustainable beauty routines.