Hair Care by As I Am
Hydrates & defines curls & coils
As I Am is specially developed for naturally curly and textured hair types. The products contain the best organic ingredients sourced from nature that enhance and underline the beauty of curls and coils. Give your curls what it craves the most: moisture, softness and suppleness.
The product collection is vegan, cruelty-free, silicone-free and sulphate-free.
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As I Am Coconut Co-Wash, 454 g
- Suitable for curly hair
- Detangles & improves hair manageability
- Free from silicones & sulphates
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As I Am Smoothing Gel, 227 g
- Suitable for curly hair
- Vegan & cruelty-free
- Silicone & sulphate-free
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As I Am Jamaican Black Castor Oil Curling Cream, 227 g
- Reduces frizz
- With vitamins C & E
- Vegan & cruelty-free
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As I Am Hydration Elation, 237 ml
- Suitable for curly hair
- Improves hair manageability
- Vegan, silicone-free, sulphate-free & cruelty-free
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As I Am Moisture Milk, 237 ml
- Suitable for curly hair
- Vegan & cruelty-free
- Free from silicones & sulphates
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As I Am Jamaican Black Castor Oil Smoothie, 454 g
- Provides lasting hold
- With vitamins C & E
- Vegan & cruelty-free
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As I Am Twist Defining Cream, 454 ml
- For curly, textured hair
- Adds moisture to dry hair
- Maintains hair growth
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As I Am DoubleButter Cream, 227 g
- For dry, lacklustre curls
- Reduces split ends
- Sulphate & silicone-free
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As I Am Jamaican Black Castor Oil Shampoo, 355 ml
- Suitable for curly hair
- With castor oil, vitamin C & vitamin E
- Vegan & cruelty-free
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As I Am So Much Moisture, 237 ml
- Suitable for dry, curly hair
- Boosts elasticity & refreshes the scalp
- Free from silicones & sulphates
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As I Am Jamaican Black Castor Oil Conditioner, 355 ml
- Formulated for curls & coils
- Cruelty-free
- Vegan
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As I Am Leave-In Conditioner, 237 ml
- Suitable for curly hair
- Moisture, shine & softness
- Cruelty-free, silicone-free & sulphate-free
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As I Am Jamaican Black Castor Oil Moisturizing Masque, 227 ml
- Suitable for curly hair
- Enriched with vitamins C & E
- Vegan & cruelty-free
All prices incl. VAT.