Moroccanoil harnesses the power of nature to counteract damaged hair: argan oil. The precious oil, native to Morocco, is the signature ingredient contained in all product formulas. It has a long history of being valued for its regenerating and nourishing effect in skincare. Moroccanoil shot to fame within the beauty industry and is now an iconic staple for and at fashion shows, film and television stylists, celebrities, well-known editors and woman around the globe.

Quality is at the centre of the brand's success. Moroccanoil has perfected its treatments and expanded the product line to include and offer solutions for all hair concerns. The unique formulas not only enhance natural smoothness and shine but also improve the condition of the hair for increased resilience with each use.