Breast cancer is still considered one of the most common cancers that women face. If detected in time, breast cancer can usually be treated successfully. Thus, 85% of patients survive the diagnosis thanks to advanced treatment methods.
Regular breast palpation is necessary for the early detection of breast cancer, especially since it is usually present 2 - 5 years before it is detected. About 40% of young women do not palpate their breasts regularly for signs of breast cancer. This is where ghd comes into play to raise awareness.
ghd has been donating to different charities around the world for the past 18 years through their Pink Collection. In recent years, the brand aims to motivate young women around the world to scan their breasts regularly. This is how the Take Control Now initiative was launched in 2020.
The ghd limited-edition Pink Collection 2022 is a continuation of last year'ssuccessful campaigns. The devices that make up this collection are designed with an elegant Take Control Now inscription that reminds women to perform regular monthly checks.